Historical Timeline
1860's – 1900's
1868 | Where it all began.
Polk
Miller opens a drug store in Richmond, Virginia and begins
formulating health care products for his beloved hunting
dogs. Soon he sells products to others.
1860's – 1900's
1886 | The name game.
In
honor of his favorite dog, Mr. Miller names his animal
remedies business Sergeant’s. Products are now sold in
other drug stores throughout the Southeastern US. Advertising
begins in national magazines.
1860's – 1900's
1888 | Future feathered friends.
German
immigrant Max Geisler starts a business that ultimately
grows into the renowned Geisler brand of bird seed. Later,
it becomes part of Sergeant’s.
1860's – 1900's
Early 1900's | The first advances.
Sergeant’s
develops and markets the first mange medicine for dogs.
Special canine vitamins from Sergeant’s also hit the stores.
1910's – 1930's
1913 | Onward and upward.
Sergeant’s
is widely known throughout the Southeastern US. After its
founder dies, the company continues to grow under new leadership.
1910's – 1930's
1920's | Feelin’ good.
The
company finds new ways to help pets by developing wormers
and other health remedies.
1910's – 1930's
1928 | Making history.
Sergeant’s
medicines and dog food are chosen for the sled dogs used
by the Commander Richard Byrd expedition to the South Pole.
1910's – 1930's
1930 | From coast to coast.
By
1930, Sergeant’s has become a nationally-known brand of
pet supplies.
1940's – 1950's
1940's | Fleas? No, we’ll skip.
Sergeant’s
introduces Skip-Flea shampoo for dogs. This brand is still
America’s favorite flea and tick shampoo!
1940's – 1950's
1950's | The pet boom.
As
families boom in post-war America, so does pet ownership.
More and more pet owners turn to Sergeant’s.
1960's – 1970's
1962 | Life just got better.
For
millions of dogs and their owners, life just got better
with the introduction of the Sentry Flea and Tick collar
from Sergeant’s.
1960's – 1970's
1967 | R&D takeoff.
Sergeant’s
is purchased by pharmaceutical leader A.H.Robins. Research
and development efforts gear up.
1960's – 1970's
1970's | Eggs, milk, flea collar.
During
this decade, Sergeant’s continues to grow, expanding into
grocery stores nationwide. Ah, convenience.
1980's – 1990's
1989 | Westward ho.
After
being acquired by ConAgra, Sergeant’s relocates corporate
headquarters to Omaha, Nebraska. They also join forces
with Geisler, the leading brand in bird seed.
1980's – 1990's
1990's | Staying on top.
Through
dedication to scientific research and product development,
Sergeant’s becomes the leader in developing over-the-counter
squeeze-on topical pest control products for pets.
2000's
2000 | Strong and proud.
Sergeant’s
begins the new millennium as an independent, closely held
company.
2000's
2001 | Yum.
Sergeant’s
acquires the Pet Life Foods pet treats business. This expansion
put smiles on millions of dog and cat faces. We all know
pets can smile.
2000's
2003 | Aging gracefully.
With
Sergeant’s introduction of Joint-Eze joint health supplement
for pets, some of the crackling and aches that plague pets
as they age are diminished.
2000's
2004 | Play time.
Sergeant’s
rounds out their product offerings by acquiring Sun Pet
Toys. Hey, even dogs and cats need to have a little fun
in life!
2000's
2005 | Putting the special into specialty.
Sergeant’s
expands their exclusive offerings for pet specialty stores
such as PETsMART and PETCO.
2000's
But wait, that’s not all!
Sergeant’s
increases their dedication to fish health and maintenance
through two important acquisitions: the consumer brands
division of Virbac Corporation, including the Mardel® line,
and the Aquarium Products® brand from Interpet.
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